Marketing, Management and Entrepreneurial Principles

PROGRAM DESCRIPTION:

This program offers a sequence of courses that provides coherent and rigorous content aligned with challenging academic standards and relevant

technical knowledge and skills needed to prepare for further education and careers in the Marketing, Sales and Service career cluster; provides

technical skill proficiency, and includes competency-based applied learning that contributes to the academic knowledge, higher-order reasoning

and problem-solving skills, work attitudes, general employability skills, technical skills, and occupation-specific skills, and knowledge of all aspects

of the Marketing, Sales and Service career cluster

 

OCCUPATION DESCRIPTION:

Marketing program managers work to prepare effective advertising, promotions, and marketing managers plan programs to generate interest in

products or services. They oversee all aspects of the program, from brainstorming the vision to final approval of content and deliverables and

deployment of communications and media campaigns.